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Google has recently launched a new service Fast Flip. It is aimed at bridging the gap between Digitial and Print Media.

The problem with reading news online is that it can be a very slow process. A page with lots of images, video can take a lot of time to load. This is a frustrating experience for most users. We should be able to flip through news items just like we can browse through a magazine effortlessly.

This is where Fast Flip steps in. Google has added this new experiment which aims at providing users an effortless experience online. You can browse sequentially through bundles of recent headlines. Fast Flip also provides an aggregation and search feature among top newspapers and magazines. Fast Flip also keeps in mind your preferences for example: which journalists you prefer, topics you prefer, content you like more and keeps this in mind while delivering news in the future.

Now, this is smart browsing and really simplifies your online browsing experience.

 

"As the name suggests, flipping through content is very fast, so you can quickly look through a lot of pages until you find something interesting," Fast Flip developer Krishna Bharat, a Google engineer, said in a blog post on Monday.

Google has partnered with three dozen top publishers including the Washington Post,  Salon, Fast Company, the New York Times, the Atlantic, ProPublica and Newsweek. All these partners  will get a share of the contextually relevant ads. The advantage to the publishers is increased exposure, they tend to gain new readers, popularity and a very potent medium to put their articles across. More people will read the articles, which drills down to more ad revenue.

This is indeed a win – win for all. Flipping through the pages is very easy, has big arrows for easy navigation and loads so fast. There is an option to read the entire article, visit the article source online.

Fast Flip lets users browse articles by “most viewed”, “most recommended”, and “most popular”. Only the first page of the story is shown, and if the article is something which interests you, you can click through to view the entire article. I experienced some delays in this, even though I am using broadband.

The best part is that if you like something you can share it with friends and relatives using social networking. Google is considering adding a mobile version as well. Fast Flips is still in the Beta stages and can be viewed at http://fastflip.googlelabs.com/.